Our words matter
ICT & Artificial Intelligence
Client company:AiREAS
Boomen,Iris I.A.H.E. van den
Houben,Jules J.P.A.
Khatib,Nour M.N.
Schellekens,Stijn S.M.H.
Kakas,Enikő E.
Project description
Create an AI tool that can analyze and improve communication effectiveness in the environment domain.
Context
AiREAS is an organization aiming to bring awareness and change to the air quality in and around the city of Eindhoven. AiREAS works with social initiatives, industries, entrepreneurs, governments, citizens and individuals. Since the organization had projects in the past using air quality data, this project approaches the problem from a different angle. To be able to improve the air quality or any other environmental problem, individuals have to take action. Whether this happens can depend on how the issues and/ or expected behavioral changes are being communicated to them. Using effective communication can be the base for impactful change, therefore having a tool that helps to improve communication is beneficial.
Results
An AI-based tool was created that can successfully analyse and change the sentiment of sentences, paragraphs and articles this way tackling a part of effective communication.