Generative design tool

Project description

During my graduation internship at HeyHeydeHaas, I built a generative typography tool: a system that automatically creates variations and animations within a visual identity.

With simple sliders and settings, designers can quickly explore new directions without losing control or having to design everything by hand.

As a test case, I applied the tool to the identity of Albion, an international-level swimming club.

Using the same base shapes, I was able to generate motion visuals, merchandise designs, and stickers. This clearly showed how an identity can “come alive” when it moves and becomes dynamic.

Context

Creative Technology

Results

In short: the tool enables HeyHeydeHaas to design dynamic identities faster, more
consistently, and more playfully, without requiring designers to have any technical
knowledge.

About the project group

A graduate student at Fontys ICT is in the final phase of the bachelor programme and works independently on a graduation assignment rooted in professional practice. The assignment addresses a concrete ICT-related challenge and requires the integration of technical knowledge, research skills, and professional competencies.

During the final semester, the student analyses a real-world problem, develops and implements a substantiated solution, and reflects critically on both the process and the outcome. As part of the graduation moment, the student presents and demonstrates their work at Innovations Insight, explaining the relevance, approach, and results to a diverse audience of professionals, students, and teachers. This presentation forms an essential part of the assessment and demonstrates the student’s readiness to enter the ICT profession.