PSV vs. Competitor dashboard
Project description
How can we transform large amounts of raw media data into clear, instantly understandable visual insights that enable PSV’s marketing team to make fast, confident and data-driven decisions
Context
This project operates within the domain of Data Analytics and Sports Marketing. It is a collaboration between Citric Labs, a data-scraping specialist, and the marketing team of PSV, a professional football club.
Citric Labs automatically collects vast amounts of online media mentions regarding PSV and competing clubs from social media, news platforms, and blogs. While the technology successfully gathers this data, it is currently delivered in "bulk" formats like CSV or JSON. For PSV’s marketing team, this raw data is difficult to interpret and nearly impossible to translate into concrete, actionable insights without the necessary visual context.
The objective of this project is to transform this "data mountain" into a functional prototype dashboard. Specifically designed for PSV’s marketing professionals, the dashboard visualizes the raw data to make trends and developments immediately apparent.
Results
We designed a dashboard layout in Figma, featuring three fully developed charts, each with its own specific function. We have already translated this layout into working React code, which is functioning well. The strength of our project lies in our focus on concrete components; instead of being superficial, the charts we’ve built are clear, in-depth, and highly detailed.
About the project group
Our team is a mix of different backgrounds and schedules. Bernard, Sarvin, and Lukas are full-time User Interaction Design students, focusing on the main design work.
We also have two specialists working on standalone parts: Jordy is here for an AI minor and joins us two days a week to work on a specific AI component. Jana is a business student focusing on a separate project for Citric Labs regarding prospect onboarding.