AI Garage: how do you deal with generative AI as a creative?

The soul of your idea

Gijs Habraken joins Erdinç Saçan in the studio this time. Habraken is a freelance motion designer and 3D artist, but has also worked in the past as creative director on video productions and animations with copywriters, designers, animators, illustrators and so on. Gijs knows better than anyone that the creative process cannot be captured in a bite-sized prompt. With host Erdinç, he talks about the role of the idea in that process. Even if you use AI, someone has to give input first, and this preserves the soul of the idea.

AI as a tool

From his expertise, Habraken has already used AI several times, including in developing a video for Eindhoven-based artist RHIANNIN. The artist herself had a physical artefact with drawings, which come to life in a virtual setting thanks to generative AI. In this, AI is thus one of the tools to achieve the desired result, alongside various film techniques. Whatever tooling you use, Habraken explains, it starts with your vision. He then compares AI to rotoscoping, which was also described as cheating in video, but revolutionized animation. AI is just like that.

You can listen back to the whole conversation in the next episode of AI Garage here:

Gijs Habraken talks more about his creative work on his website, which can be found here. Erdinç Saçan is a regular host at AI Garage and a lecturer-researcher at Fontys ICT. He also wrote the book Inclusive Artificial Intelligence. The podcast AI Garage is an initiative of Fontys ICT, the lectorate AI & Big Data and the Knowledge Centre Applied AI for Society.